For example, if someone clicked your lead form and later purchased something on your website, this conversion won’t be attributed to the lead form. If lead form assets at the campaign level are disapproved, then lead form assets at the account level will serve. Lead form assets at the campaign level in Google Ads always override any lead form assets at the account level. You must have at least one responsive display ad in order to serve lead forms. You must have at least one Discovery image ad in order to serve lead forms. Sales qualified leads are contacts who've taken actions that expressly indicate their interest in becoming a paying customer. An example of an SQL is a contact who fills out a form to ask a question about your product or service. The "More volume" lead form type uses a lead form design with fewer steps to submit the form. However, those leads may include people that aren't as interested in your business, product, or service. Without quality lead g...